My rice cooker has a quote on it that says, “for your well-being life.” I’m not really sure how, but still…
There is a huge well-being trend happening in Seoul right now. Products, stores and services are all promoted for their well-being capacity. Yoga studios are popping up all over the place, and Koreans are starting to work out big time. (A big change from when I was here 10 years ago!)
My favorite place of well-b(e)ing though is the grocery store right by my house.
And for a closer look. Good marketing? Hmmmm….
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